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New Year Special, celebrate CNY

New Year Special, celebrate CNY

After celebrating Christmas and New Year's Eve, Chinese Lunar New Year comes next as an important festival celebrated at the turn of the Chinese calendar.

Famous Italian sleepwear brand – Andra

Famous Italian sleepwear brand – Andra

Andra Lingerie has known for sexy and elegant sleepwear, using high quality chiffon, silky satin and different high quality fabrics on their products. Seductive design with the see-through effect, brings women glamorous look always.

Pastel Sweetie – Compose the Romantic Song in spring

Pastel Sweetie – Compose the Romantic Song in spring

Pastel is the major color theme in 2016 spring and summer fashion world which bringsfresh and romantic feelings to not only outfit but also lingerie. Pink, purple, baby blue are the mainstream colors match elegant lace, three-dimensional jacquard embroidery orprinted ornaments. It provides the best gift choice for Valentine's Day, let your beloved one elegant and sexy from inside-out exudes charming temperamentyet practical at the festive season.

X’mas Gift for HER

X’mas Gift for HER

To choose a Christmas gift from heart is not enough but should take into account the practicality. Want a special gift to your beloved one, the most respectful mother, dearest daughter, sister, or give "him" a surprise in Christmas Eve? Lingerie is definitely an ideal choice! All answers are in Private Shop.

Italian Fashion Lingerie Brand Landing to Private Shop

Italian Fashion Lingerie Brand Landing to Private Shop

Cosabella is famous for its use of vibrant, cutting-edge colors. And it believes that a woman’s lingerie should be able to reflect her every mood. The collection is available in more than 30 colors and each season new and excit­ing colors are introduced.

ABOUT HEIDI KLUM INTIMATES

ABOUT HEIDI KLUM INTIMATES

The Heidi Klum Intimates collection exudes femininity, elegance and sophistication.

Lingerie care

Lingerie care

How to Care Your Lingerie

To sustain a longer life of your lingerie, the best way is to clean it by hand, as far as possible to avoid putting it into a washing machine and dryer. You can drop the detergent diluted in cold water, soak the lingerie for 20 minutes, gently rub by hands then rinse by water. More...

New Swimwear Brands Arrival in Private Shop

New Swimwear Brands Arrival in Private Shop

Private Shop is proud to present two prestigious swimwear brands to the charming ladies of Hong Kong this summer, they are Watercult from Europe and La Blanca from the United States. Our mission this summer is to ensure the beauties are all well prepared to be tanned, with their perfect bodies and confidences. Read More....

Maidenform - Redefines Comfort

Maidenform - Redefines Comfort

Private Shop introduces the new collection from Maidenform which focus on providing comfort and functional lingerie.

Implicite Launch

Implicite Launch

Conceptualized by Simone Pérèle French group, IMPLICITE arose from the strong conviction that women need comfortable lingerie daily, but above all chic and glamorous. Mysterious, sensual and sometimes even erotic, IMPLICITE encourages women to accomplish their own dreams of femininity, during both day and night.

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