Highlights

New Swimwear Brands Arrival in Private Shop

[16th Apr 2015, HK] Private Shop is proud to present two prestigious swimwear brands to the charming ladies of Hong Kong this summer, they are Watercult from Europe and La Blanca from the United States. Our mission this summer is to ensure the beauties are all well prepared to be tanned, with their perfect bodies and confidences. 

Watercult is a sister brand under the Maryan Beachwear Group which is an internationally renowned German swimwear company. Watercult is designed to be a more youthful collection when it launched in 1996. Attention to fabric design and detailed finishes continue the trademark fit for younger women.


The American brand La Blanca has been designed to address the importance of cutting, comfort, and the aesthetically clean lines to flatter the female figure. La Blanca woman is chic, elegant, confident, stylish and timeless. The designers experiment with new leg line, strap configuration or color combination in swimsuit, and their imaginative designs have made La Blanca swimwear one of the most popular brands in the U.S., Canada, Mexico, Australia and England etc..

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